Hello! Welcome to Tap Is Fine!

My name is Khushbu Shah and I am very good at recommending things — especially where to eat, and where to travel.

I spent the past four years doing loops around the United States (and a few international cities) as the Restaurant Editor at Food & Wine and I get 2-3 texts or DMs, at minimum, daily, asking me where they should eat in X, Y, Z city. Often times, those texts also come with different caveats like “I can’t eat seafood,” or “it’s a large group,” or “we really want pasta.” Instead of creating lists on the fly for each person, I figured I might as well start a newsletter that puts all of these recommendations in one spot — one with a searchable archive the next time you’re going on a trip somewhere.

I promise that many of these recommendations won’t be on every other list published about a city, and will hopefully surface some very fun (and delicious) spots to try.

I love the newsletter format because it isn’t beholden to page views or SEO or regular updates — things you’re always up against working for a publisher or media company. There is freedom here to get really weird or hyper niche, and I will be doing just that.

What You Can Expect

Here is what you can expect from Tap Is Fine!:

Every other week I will drop a personal guide to some place, whether it’s my list of essentials in New Orleans, or Indian restaurants in London, or why you should spend 48 hours eating in St. Louis. These guides might also include recommendations for hotels and things to do, too. These will only be available to paid subscribers. 

On the alternating weeks, I will interview someone with interesting taste and opinions on their guide to either where they live, or some place they are deeply passionate about and have spent a lot of time in. I don’t know about you, but before I travel somewhere I like to look at 37 guides and make my own list of places i’d like to hit. These guides will be available to all subscribers. 

Randomly I will also write about a restaurant, dish, snack, hotel, CPG product, so on and so forth that I think everyone should know about. There will probably be opinions on a few trends, too.

All paid subscribers can email me with suggestions for future guides they would like to see. And if you subscribe to the Inner Circle tier, you can email me once a month for a personal restaurant recommendation, straight to your inbox.